Amgen has launched a new TV commercial titled “Stand Behind You”, featuring an actual cancer patient and her “team” of supporters. The spot will air this week on Versus, the cable and Internet sports television network.
The commercial, which delivers the message “You’re Not Alone in the Fight Against Cancer,” recognizes the leading roles that the Breakaway from Cancer™ charitable partners play in every aspect of cancer care.
Founded in 2005, Breakaway from Cancer™ is a complementary component to the Amgen Tour of California race sponsorship. Breakaway from Cancer™ strives to raise awareness of the important resources available to cancer patients from prevention to education, and patient care to advocacy and financial support. The initiative includes charitable partners the National Coalition for Cancer Survivorship, Patient Advocate Foundation, Prevent Cancer Foundation and The Wellness Community, and it also has joined forces with the Lance Armstrong Foundation and Stand Up To Cancer. Learn more at http://www.breakawayfromcancer.com/.